(第 7 期)   第四卷第一期   2009 年 12 月 1 日出刊

社會性書籤網站之使用者與標籤特性初探

本文關鍵字:社會性書籤服務社會性標記網路使用者研究Social bookmarking serviceSocial taggingWeb user studies

本文摘要

本研究以長期且持續參與社會性書籤網站之使用者為對象,
分析其書籤及標籤使用特性,並依據其標籤選擇行為,進一步歸
納使用者類型及其標籤選擇特性。本研究方法採用內容分析、Q方
法及訪談法,研究結果顯示受試者所收集之書籤重複性頗低;書
籤具有標籤的比例頗高,但平均每筆書籤之標籤數量並不高;高
頻率之標籤佔有一定使用率,顯示標籤的使用有集中現象;標籤
語言以中文為主,英文比例也不算低;除主題式標籤外,也有不
少標籤是以滿足特定使用目的之功能型標籤,包括滿足便於再搜
尋、儲存、辨別、區分、排序、表達個人感受及分享等功能。本
研究並依影響因素之多元性與使用者選擇標籤取向,初步分析出
四種社會性使用者類型,並探討其社會性特質及在相關系統之可
能應用。

This study analyzed the characteristics of experienced users’
bookmarks and tags on social bookmarking websites. Clustering
analysis of the test subjects was also conducted to understand the
relations between user type and tag selection behavior. The research
methods used in this study include content analysis, Q method, and
interview. The results show that bookmarks collected by each subject
were diverse. A high percentage of bookmarks were tagged, although
the average number of tags was not high. Popular tags had higher
usage. Chinese was the major language used in tagging, while English
was also common. In addition to topical tags which constitute the
majority of the tags, functional tags also prevailed. The latter served
purposes of re-accessing, storing, identifying, distinguishing, sorting,
expressing feelings, and sharing. Through an analysis of the diverse
factors affecting the test subjects and their tagging orientations, the
study categorized four social types of users; it further discussed the
characteristics of sociality and the implications for related systems
applications.

 

全文下載網址:http://lac3.glis.ntnu.edu.tw/vj-attachment/2010/03/attach46.pdf


本文附件:

本刊著作權屬於「中華民國圖書館學會」所有。
Powered By Vanilla Journal - 香草期刊系統 0.256 / 2006 - 2007 © Weizhong Yang