(第 13 期)   第七卷第一期   2012 年 12 月 30 日出刊

健康歷程中的資訊尋求行為:以整合式ACE 架構分析社會性問答服務之健康提問

Information Seeking Behavior across Stages of Health:

本文關鍵字:消費者健康資訊、社會性問答服務、行動、認知、情感 Consumer Health Information、 Social Q&A、 Action、Cognition、 Emotion

本文摘要

隨著社會性問答服務網站興起,網路上搜尋消費者健康資訊
之行為也日益複雜。本研究將Yahoo! 奇摩知識+ 醫療保健類別中
400 則問題內容分八個連續的健康資訊尋求階段,透過Kuhlthau
資訊尋求過程模式的理論透析,分析問題在行動、認知及情感構面的特性,及問題的明確性、急迫性與篇幅長度,以反映消費者
健康資訊需求表徵之本質。研究結果顯示消費者健康資訊尋求行
為具有多重性任務的特質,而此種時間敏感性的特性,可作為健
康資訊提供者之參考。
Consumer Health Information (CHI) seeking on the Internet is
becoming more popular, yet very complex. With the emergence of
the Social Q&A services, users are increasingly depend on online
community for health information. With the ISP model as the
theoretical lens, this study analyzed the content of 400 health-related
questions collected from Yahoo! Answers. This study recognizes
that CHI needs is time-sensitive and intends to analyze the content
of questions of eight different health stages in action, cognition, and
emotion dimensions. It further analyzes questions’ clarity, urgency
and length. The findings show that CHI seeking is multi-tasking and
non-liner. Different types of needs dominated in different stages. This
study may inform information service providers in designing services
that may address such nature of CHI seeking.

全文網址下載:http://lac3.glis.ntnu.edu.tw/vj-attachment/2013/02/attach90.pdf

 


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