(第 22 期)   第十一卷第二期   2017 年 7 月 18 日出刊

國際志工投入公益旅行之動機與資訊需求研究

本文關鍵字:
公益旅行
國際志工動機資訊需求
Volunteer tourism
International volunteerMotivationInformation need

本文摘要

本研究目的在瞭解從事國際公益旅行者之動機與資訊需求,並探討動機與資訊需求的相關性。研究採用問卷調查法,針對2012 年至2015 年從事國際公益旅行者調查。研究發現:(1)參與動機以專案動機為優先,利他動機和旅遊動機次之;(2)參與動機以外在證明動機分別與生涯成長動機和旅遊動機相關性較顯著;(3)從事公益旅行者之資訊需求以國家基本資訊最高,其次為旅行個人準備和服務執行內容;(4)資訊需求主題之國家基本資訊和探索與分享各自與其他主題較具有相關性;(5)動機與資訊需求存在三種典型相關;(6)七項背景變項對動機 或資訊需求主題具有差異。依據上述,針對志工招募單位管理和個人準備公益旅行提出建議。

This study attempts to reveal motivations and information needs of international volunteer tourists, and explore the kinds of correlations between motivations and information needs. Questionnaire surveys were employed. The findings of this paper are as follows: (1) The main reason of participating international volunteer tourism is the purpose of the specific service project. The second and third motivations are altruism and travel respectively. (2) Several correlations between motivations of international volunteer tourists are found, with the highest statistical significance being firstly the combination of the desire to travel with that for external acknowledgment, followed by the combination of career and professional enhancement with external acknowledgement. (3) The primary information need of international volunteer tourists is destination nation information. The second and third needs are individual travel preparation and required knowledge for service respectively. (4) The information needs "destination nation basic information" and " exploring and sharing" are highly relevant with other needs, while required knowledge for service is quite independent. (5) There are three canonical correlations between motivations and information needs. (6) Volunteers with different demographic information have significant differences in motivations and information needs. On the basis of the research results, this study proposes several suggestions for volunteer recruitment organizations and volunteers.
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